There is a better way to leverage Instagram marketing using Instagram Retargeting ads. Retargeting your website audience on Instagram can get you more sale and conversion. You can also save a lot of cost for Advertisement.
This tutorial video will help you to setup Instagram Retargeting ads. You will learn step by step process and fundamental of Instagram retargeting.
Basically, there is there way to run Instagram retargeting ads.
1. Retarget your Instagram audience with an Instagram ad
2. Retarget your Facebook audience with an Instagram ad
3. Retarget your website/app audience with an Instagram ad
I have used retargeting website audience an example in this video. Other two methods are similar which I have also tried to explain.