An autoresponder is a piece of software that allows a blogger or marketer to collect e-mails and then send messages to everyone on that list.
But this is lengthy, fiddly and it means you don’t get to use the many different advantages of having an autoresponder.
These advantages include:
Unsubscribe Management: If you have a mailing list, it’s important to let people unsubscribe. Autoresponders handle this function for you and save you massive amounts of time as your list gets larger.
Double Opt-In: What’s more, an autoresponder will allow you to set-up a double opt-in. This means that your new subscribers will have to confirm their subscriptions. In turn, this helps to protect you from spam, fake e-mails and accidental sign-ups: thereby increasing the value of your mailing list greatly.
Back-Up: Autoresponders will automatically back up your list, ensuring that you don’t lose all your hard work to a damaged hard drive.
Stats: Autoresponders can provide you with a large amount of data – such as how many of your e-mails are getting opened. This allows you to see how engaged your audience are, and to run split tests to try and find ways to increase than engagement.
Names: Autoresponders let you automatically insert the names of your recipients to make the messages more personal and thus more likely to get opened.