Direct Marketing Approach to Grow Your Online Business
It is a medium of marketing in which you reach out to your audience directly through email, postcard, cold call, SMS, etc. Direct Marketing is the most effective and low-cost marketing channel. This is the only marketing channel where you have low competition and opportunities to build a relationship with your audience.
Selling is the only profession which does require you to have a qualification or any college degree. Affiliate Marketing is a great way to monetize your effort. Everyone is selling something ether it is a product, idea, or affiliated product/services etc. Affiliate marketing will work great if you learn the art of influence and selling.
The key difference between an entrepreneur and wantrepreneur is: entrepreneur produce content and wantrepreneur consume content. Wanna position your self as an expert, reach your targeted audiences, influence, teach your audience etc then start creating content.
So, You have a dream to build your own business. Selling Info products online is a great way to start. It is very easy to start selling your own info product then selling products/services by starting your own business. You can write articles, videos, or anything which helps you build your own audiences. This is a low-cost way to start a business today.
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There is one question at the core of my blog I always ask my readers
What if Google block your website and all of your social media accounts got suspended how will you run your online business?
The answer is simple: Build a direct relationship with your audience. Yes, it is not easy to build a direct relationship with your audience without social media and search engine. This is what I do as a blogger, I help people like you to build a direct relationship with their audience via direct marketing channel.
I am not saying you shouldn’t use social media, what I am saying is that treat social media as someone else land. And, You know building business on someone else land is not good idea.