Direct Marketing Approach to Grow Your Online Business
Direct Marketing
It is a medium of marketing in which you reach out to your audience directly through email, postcard, cold call, SMS, etc. Direct Marketing is the most effective and low-cost marketing channel. This is the only marketing channel where you have low competition and opportunities to build a relationship with your audience.
Affiliate Marketing
Selling is the only profession which does require you to have a qualification or any college degree. Affiliate Marketing is a great way to monetize your effort. Everyone is selling something ether it is a product, idea, or affiliated product/services etc. Affiliate marketing will work great if you learn the art of influence and selling.
Content Marketing
The key difference between an entrepreneur and wantrepreneur is: entrepreneur produce content and wantrepreneur consume content. Wanna position your self as an expert, reach your targeted audiences, influence, teach your audience etc then start creating content.
Infopreneur
So, You have a dream to build your own business. Selling Info products online is a great way to start. It is very easy to start selling your own info product then selling products/services by starting your own business. You can write articles, videos, or anything which helps you build your own audiences. This is a low-cost way to start a business today.
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There is one question at the core of my blog I always ask my readers
What if Google block your website and all of your social media accounts got suspended how will you run your online business?
The answer is simple: Build a direct relationship with your audience. Yes, it is not easy to build a direct relationship with your audience without social media and search engine. This is what I do as a blogger, I help people like you to build a direct relationship with their audience via direct marketing channel.
I am not saying you shouldn’t use social media, what I am saying is that treat social media as someone else land. And, You know building business on someone else land is not good idea.