Internet Marketing

The world of marketing has drastically changed since the arrival of the internet. Marketing is no longer confined to traditional techniques. With the use of social media, marketers are able to reach a wider audience while still being cost-effective.

Marketers can now create ads on top of search results, whereas before they had to pay for ad space which was limited in number. Marketers are also able to get real-time analytics on what ads are performing best and optimize their campaigns accordingly.

Some companies have even replaced their sales force with an inbound marketing model that relies heavily on SEO, content marketing, and social media traffic instead of cold calling or having sales representatives meet with their prospects face-to-face.