Hotjar: Live View Your Website Visitors Behavior

Hotjar is a website analytics and user feedback gathering tool. Website owners and developers can get insights about user behavior through the use of heatmaps, session records, and surveys. Primarily, it allows the visualization of user interactions with a website, highlighting the most frequently clicked places and the duration of their engagement. This information is crucial for optimizing and enhancing the user experience on a website.

Hotjar Features:

• Heatmaps: It represent the visual where users click, move, and spend time on your site, enabling you to optimize layout and design.
• Session Recordings: This platform also records user sessions to understand their interactions, identifying usability issues and areas for improvement.
• Feedback Surveys: It also allows you to create customizable surveys to gather user feedback, opinions, and insights directly from your audience.
• Conversion Funnels: This platform also Tracks and analyzes user journeys through your website, identifying drop-off points and optimizing conversion paths.
• Form Analysis: It also analyses user behavior while interacting with forms, identifying certain fields that lead to difficulties and rejection.
• User Recruitment: This Platform also recruits test users for feedback and testing purposes.
• Responsive Support: This platform also offers accessible support for queries and guidance.
• User Surveys: It creates targeted surveys to gather specific insights from your audience.
• Behavioral Analysis: It analyses the user behavior such as scrolling and mouse movement, to gain deeper insights into user engagement.
• Mobile Analytics: It analyzes user behavior on mobile devices, ensuring a complete understanding of how users interact throughout different platforms.
• Multiple Device Support: It provides compatibility throughout various devices and browsers.
• Data Privacy and Security: it also provides features for data anonymization and user privacy.
• Collaboration Tools: it distributes data throughout the team to make a strong and right decision altogether.
• Customizable Reporting: it generates customized reports with specific metrics and features.

Hotjar Pricing:

• Basic Plan: $0 per month
• Plus Plan: $32 per month
• Business Plan: $80 per month
• Scale Plan: $171 per month

Hotjar Alternatives:

• Crazy Egg: A Platform that provides heatmaps, user recordings, and A/B testing to understand user behavior and optimize websites for better conversions.
• Mouseflow: A Platform that offers session replay, heatmaps, funnels, and form analytics to track user behavior and improve website performance.
• FullStory: A Platform that provides session replay, heatmaps, and robust search functionalities to understand user behavior and troubleshoot issues effectively.
• Optimizely: A Platform that mainly focuses on A/B testing and experimentation to optimize user experience and drive conversions.