Market Research

Market research is the process of investigating the needs

Market research is the process of investigating the needs or wants of a particular group of consumers or potential consumers. It can be done both internally by a company to find out what it’s customers are looking for, as well as externally through focus groups, surveys, and demographic analysis. Market research information can be gathered through various methods including qualitative interviews, customer surveys, ethnographic studies, etc. This information is analyzed in order to make decisions about products and services.

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