Lead generation is the process of bringing potential customers or clients to your company. A lead can be an individual who visits your website, signs up for your newsletter or someone who downloads a white paper. Leads are one of the most important aspects of any business because they can turn into customers and clients if you follow them up with proper marketing tactics.
If leads are not properly followed up with then they will most likely forget about you and never buy anything.
The goal of lead generation is to find people who are interested in what you have to offer so that when the time comes for them to buy, they choose you instead of someone else.
Your success with lead generation is dependent upon the effectiveness of your marketing tactics and how well-known your business is in its industry.