PPC advertising is a form of internet marketing, where advertisers pay to have their ads show up on search engine results pages. This type of advertising is also known as cost-per-click or CPC. PPC advertising helps businesses get their message in front of potential customers when they are searching for something related to the business.
The goal of PPC ads is to bring traffic to a website, where the webmaster then captures contact information for potential customers through landing page forms or other conversion tools.
Advertisers can also follow up with these potential customers through email campaigns, social media posts, and other digital channels.