Mautic – Free Marketing Automation Tool

Mautic is an open-source and free web application just like WordPress. You will have all the features you need to collect leads and market your email subscribers on autopilot. If you have existing email lists, or you already do email marketing, then you must be using an autoresponder tool like Mailchimp, Getresponse, ActiveCampaign etc. Mautic marketing automation tool offers all the features you usually get from any autoresponder.

I am using Mautic as a CRM and email marketing autoresponder. So far, I have enjoyed the software very much. I recommend bloggers, small business owners or anyone who is doing internet marketing to give it a try. You will save a lot of money on email marketing. Managing your marketing campaign is effortless with Mautic. Here is Mautic tutorial on how to get started.

Mautic Features

1. Detailed Analytics Dashboard
2. Calendar to Schedule and see your email marketing campaign
3. Contacts: List of leads, their history, and subscriber profile
4. Companies: Assign your leads to companies as you do in CRM
5. Segments: Categories your leads based on their marketing journey and behavior
6. Manage your digital assets like Brochure, ebook, etc
7. Lead capture opt-in forum, and it can be integrated with any landing page builder
8. Drag and drop landing page builder
9. Dynamic content: Ability to embed content like testimonials or marketing messages across any web page
10. Visual Campaign builder with advanced features
11. Send One-time email as a marketing message (Broadcast email)
12. Easy to use Email Template Editor
13. Monitoring your hashtags and mention on social media Twitter and Facebook
14. Give a point to your subscribers based on their behavior (email open etc.)
15. Move your email subscriber from one stag to other in their marketing journey (Lead nurturing)
16. Build a report on your inbound marketing
17. Branding using Theme feature (email, landing page, sign up form etc.)
18. Plugins are available to integrate with the third party

Pricing

FREE (Open-source web application), You must have your web server (shared web hosting will work) and email server, which will cost you little.

 

Alternative

I have not found any open-source and free alternative to Mautic Marketing automation tools, But here are some autoresponders I have used in the past as a Blogger and marketing consultant.

• Sendy: ($69 one-time fee) A better alternative to Mautic
• Getresponse (Plan starts at $15, 30 Days Trial available)
• ActiveCampaign (Plan starts at $9, 7 Days Trial available)