Mautic is open source and free web application just like WordPress. You will have all the features you need to collect leads and market your email subscriber in autopilot. If you send a newsletter to your email subscriber or do email marketing then you must be using autoresponder tool like MailChimp, Getresponse, ActiveCampaign etc. Mautic marketing automation tool has all the features you usually get from an autoresponder.
I am using Mautic as CRM and email marketing autoresponder. So far I have enjoyed the software very much. I recommend blogger, small business owner or anyone who is doing internet marketing to give a try. You will save a lot of money on email marketing. Managing your marketing campaign is very easy with Mautic. Here is Mautic tutorial on how to get started.
- Detailed Analytics Dashboard
- Calendar to Schedule and see your email marketing campaign
- Contacts: List of leads, their history and subscriber profile
- Companies: Assign your leads to companies as you do in CRM
- Segments: Categories your leads based on their marketing journey and behaviour
- Manage your digital assets like Brocher, ebook, etc
- Lead capture opt-in forum and it can be integrated with any landing page builder
- Drag and drop landing page builder
- Dynamic content: Ability to embed content like testimonials or marketing message across any web page
- Visual Campaign builder with advanced features
- Send One-time email as marketing message (Broadcast email)
- Easy to use Email Template Editor
- Monitoring your hashtags and mention on social media Twitter and Facebook
- Give a point your subscriber based on their behaviour (email open etc)
- Move your email subscriber from one stag to other in their marketing journey (Lead nurturing)
- Build report on your inbound marketing
- Branding using Theme feature (email, landing page, sign up form etc)
- Plugins are available to integrate with the third party
FREE (Open source web application), You must have own web server (shared web hosting will work) and email server which will cost you little.
I have not found any open source and free alternative to Mautic Marketing automation tools But here is some autoresponder I have used in past as Blogger and marketing consultant.