Marketing niche products can be both a gift and a curse. Being niche often means that you have less competition. It may also mean that you have a narrower audience, who could also have more discriminating tastes. These are all challenges that you’ll have to overcome if you want your products to be successful. However, if you have a proper plan and aren’t afraid to try new things, then you will have a better chance of succeeding. Let’s take a look at a few tips for marketing niche products.
Know Your Niche Inside Out
Just because you’ll be appealing to a smaller group of people, doesn’t mean that you can be lazy when it comes to researching it. As a matter of fact, having a very specialized item can make it even more difficult when trying to figure out who your ideal customer is. It’s not enough to know their age, marital status, and income. You will need to have a deeper understanding of granular attributes that might influence their buying decisions.
For example, Vermont Wooden Toys, an artisanal wooden toy shop, doesn’t have a top-of-the-line website and most of the orders are fulfilled by phone. And this works perfectly for them since this is what sellers of old-time toys look for; an authentic connection without the bells and whistles. This is what understanding your client base is about.
Go to Events
Another thing we would recommend is that you go to events as much as you can. This is a great option if your product is aimed at businesses. If you’re selling something like OEM industrial paint and coatings, for instance, there are plenty of trade shows that you could attend. There are tons of maritime trade shows being held every year, or you could attend manufacturing conferences. Networking will also go a long way if you’re providing a service to businesses, so get active and look for opportunities to meet business owners and executives around your area.
Join the Community
Niche products are also often centered around a specific community. This is why you need to find out where your clients are and get as active as possible. You’ll gain very valuable insights into your core audience and what they might be looking for.
Become a Resource
We also suggest that you don’t try to aggressively sell your product. Instead, you want to be a resource. Content marketing is particularly efficient if you want to get visibility for your niche product while being a valuable resource to your audience.
Since there will be less content written on it already, you may be able to get more visibility on search engines, and you might be the only reliable option for people looking for information. Once you’ve established yourself, selling will be easier since you will have gained the trust of your audience.
These are all tips that you can use to sell niche products – make sure that you consider all of them and have a clear plan before you start.