Ecommerce business is one of the fastest-growing businesses in the world today. There are over 700,000 online stores, each making more than $1,000 monthly. With the right strategy in place, your eCommerce brand can be successful because the market is already there. The e-commerce business experienced a radical and exponential growth during the COVID-19 lockdown, as many resorted to online purchases.
In 2019, the Consumer Technology Association (CTA) estimated that over 150 million Americans made one form of online purchase or the other. The total US population is estimated at around 320 million. This means that close to 50% of US citizens make online purchases every year. With this in view, let’s consider five tips to help you launch your e-commerce brand quickly.
1. Create an Excellent Visual Identity
The first step to launching a successful e-commerce business is to create an excellent brand. You must invest much in having a topnotch brand logo because it plays a vital role in creating your visual identity online. One of the first things that capture your customers is your brand logo. After you’ve achieved this, the next area you must pay attention to is your website, social media handles, and blogs.
These tools will help you to establish a robust online and visual presence. Ensure that you maintain a consistent brand image across all your social media platforms, blogs, and websites. As you know, there are over 700,000 online stores; therefore, you must aim at standing out and having a unique voice for your brand.
2. Focus on Social Media
Nowadays, almost everyone is on social media, meaning your potential customers are online. This means that you need to have a strong social media presence, not just for the mere purpose of marketing your products and services, but also to build a strong relationship base with your followers and customers.
The social media platforms you choose to focus on depends on the kind of products and services you’re offering. But in all, you should focus on Facebook, Instagram, Twitter, and even YouTube as the case may be. Having an effective social media presence helps your customers and followers reach out to you directly and easily. It can also serve as an avenue to answer customers’ questions like how long weed stay in your system.
3. Create a Blog for Your Brand
If you want to have a successful and profitable e-commerce business, you must learn how to drive more traffic your way and have a high conversion rate. One of the most effective ways to drive more traffic and convert visitors into high-paying customers is through blogs. Blogging is an excellent way of letting the world know about your e-commerce brand, especially if you’re new.
Through blogging, you can beef up your search engine optimization by creating consistent posts with relevant keywords associated with your brand. Some of the SEO signals search engines look out for when ranking websites are; backlinks, high-quality content, and relevant keywords. Therefore, if you want your website to rank, you must invest in these key areas. Furthermore, you can use your posts to solely promote your brand’s products and services and place links to your website in the posts.
4. Create a Pleasant and Easy Shopping Experience for Your Customers
People generally love shopping with online stores that have an easy and pleasant shopping experience without completing many steps. Try to make your shopping experience as easy as possible. Many factors come to play when making the buying process simple and easy. One of the factors is offering multiple payment options like Credit Cash, Payoneer, PayPal, Bitcoin, and other cryptocurrencies.
You should also consider factors like real-time inventory, shipment tracking, customer testimonial, and express checkout. Create a system that makes it easy for customers to order for their desired product on the first page without clicking multiple pages.
5. Offer Promos and Discounts
If you’re just starting your e-commerce business, you’ll pass through a lot of challenges like low sales. This is because you have not yet gained customers’ trust as most of them will prefer shopping with a well-known brand instead of you. One of the best ways to attract more customers to your brand is by offering promos and discounts on your products and services.
You have many options; you can offer limited-time offers, discount codes, or first purchase discounts. Make the promo and discounts attractive such that it will become hard for new customers to resist and watch new customers flock your store.
Getting your new e-commerce brand into the limelight is not an easy task because of the high competition in the industry. However, with the tips shared in this post, we believe it will be practically easy for you to launch your new e-commerce brand and get the desired output.