Direct Marketing

Direct marketing is a form of advertising where the advertiser can measure

Direct marketing is a form of advertising where the advertiser can measure the effectiveness of their campaign. It’s a form of direct sales which is a sales technique that communicates a persuasive message to potential customers or clients.

The advertiser uses some type of medium, such as an email, letter, flyer, call, sms message or social media post to deliver their message to the customer.