There are lots of small businesses has a website that is an important part of a company’s branding and marketing. Customers come to your business site, particularly for its content, usability, and appearance is very crucial if want to get your business succeed along with how visitors see your company. Remember, getting your business site wrong will have a big negative impact on your business.
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We are providing some most common web design mistakes that most of the small-business owners make:
No clear call to action
When Customers come to your business website, now what do you want them to do when they are browsing your homepage. Many small businesses do not what to do next as a result they exist from the sites. Therefore, it is very important to show them the next step that could be anything like subscribing to your newsletter, contacting you and buying your product. You have to make sure that your website answers your visitor’s question that is “what is next” so that your website visitors find the way accordingly.
Spelling And Grammar Errors
Such mistakes can make your site look unprofessional. We know that the message you are sending out is more vital than a small grammatical error, but there are a large number of people who won’t think your business professional enough if you make spelling and grammar mistakes, as a result, they won’t subscribe to your updates or even buy any kind of product or service. Therefore, check the content of every page, product description, etc., before making it live.
Poor Navigation Tools
Every customer or visitor of your site wants to know how to get information, and information can only be provided with better navigation tools. It is impossible to provide without excellent navigation tools. Divide your website content into sections so that visitors can identify easily. Remember, the home page of any website identifies your business or who are you and what you do. So, links within the homepage take the customers to departments within the company, and then link to your Products.
Site Is Packed With Images And Content
Most of the businesses confuse their site visitors by using crowd images and content onto the pages. If your site contains lots of pictures along with lots of blog posts and links, then your visitors will have no idea what they are searching for as a result to switch to your competitors’ sites. Remember, lots of images, blog post and links impact on your site navigation, make your website content hard to read, and site pages take lots of time to load.
Website Isn’t Mobile Friendly
A large number of small business owners still do not have a mobile-friendly website, and many of them are not even thinking about having a mobile website. As a small business owner, the competitive benefits of having a mobile website are – you will beat your competition if you are one of the first in your business area to have one. Remember, Providing online buyers and users a mobile-friendly experience can be the difference between a new client or customer and one that never knows how your business can help them. Five tools to check – 1. Google’s Mobile 2. Friendly TestW3C’s Mobile OK Checker 3. Browserstack
Slow Website Can Slow Down Your Business
Website speed is the major obsession of mine. I believe that load speed is the foundation of any good website, therefore making it the foundation of any good business. Make no mistake, the speed of your website has a direct impact on your business. Quite simply, your bounce rate is how many visitors leave your site without clicking on a single link. They left without reading much content or viewing a product. If you have a WordPress website, check out 22-step process to speed up your website within 30 days article by CloudLiving.
No Social Sharing Buttons
Today, we are living in a social world and your site visitors want to share what they like. E-mailing, Social buttons (Facebook, Twitter, etc.), floating widgets for liking, tweeting, pinning, etc., will make sure your visitors will never cut a disappointed figure when it comes to sharing. Make sure you have an “About Us” and “Contact Us” page available where your visitors can engage with you, be it via a simple form, your Facebook page or a Twitter handle.
Do Not Hire A Professional Web Service Company
Most of the small businesses failed to hire a professional and experienced web design agency to make their business site as a result poor web design. If you are in online business, then it will have a negative impact on your business if your site is not user-friendly. Hence, hire a professional small business web design that provides do-it-yourself as well as offer customized services to give your site an attractive and professional look at an affordable price.
Site Visitors Have To Search For Contact Information
Do not make your website visitors search for your contact page, but put your office number, a mobile number where it is clearly visible as well as make it click to call for mobile visitors. However, many businesses do not prefer to expose their email addresses on websites because of harvesters, but here web forms can help visitors contact you via email without any risk.
Do Not Develop Website With SEO In Mind
A good website starts with keyword research, and you have to find keywords, tools, and phrases that related to your business and products. Always search keywords that are low in competition, but extremely high in search volume. Keywords like this must be sprinkled throughout the content on your website along with ALT-tags, titles, image tags, META-tags, headlines and SEO description boxes. There are a number of on-page factor in SEO which should be considered and are helpful for every online business success.