Solo Ads vs. Influencer Marketing: Which is Best for Your Small Business?

What Are Solo Ads? And Are They Right For Your Business?

Written by Araix Rand

I am Creator of Araix University, In a mission of helping individuals to start and grow their online business. I do this by sharing my knowledge and insight which I have learned from years of experience as a marketing consultant.

Digital advertising is dying. People are more aware of invasion of privacy nowadays. More people are using ad blockers and VPN to prevent advertising platforms flowing them across the web. That is one of the reasons why brands are choosing Influencer marketing, as it offers the best ROI.

But because of the rise in influencer marketing, there are tons of fraudulent influencers who buy fake followers and engagement to scam brands into paying them for basically nothing.

The legitimate influencers with good reach charge a lot of money for a sponsored post on their social media page, blog, or YouTube channel. A small business with a tight budget has no playing field in influencer marketing. And, small businesses are more likely to fall into an influencer marketing scam. This is why solo ads are a better version of influencer marketing.

What is Solo Ads?

Solo ads are like influencer marketing. Instead of paying influencers for a sponsored post, business owners pay a blogger or website owner with an email list for a sponsored email. The cost for solo ads (sponsored email advertising) campaigns are based on clicks, not email subscribers or number of emails sent.

Why solo ads are better than influencer marketing

As businesses pay influencers based on views, engagement, and number of followers, which can be faked easily and there is no guarantee of ROI. There is a way to avoid falling into an influencer marketing scam that is to only work with authentic influencers that represent a niche audience.

Solo ads marketing or newsletter sponsored email marketing is not immune to scams. There are lots of fraudulent solo ads sellers that delivery fake clicks and their email lists are just garbage.

To build a health email list, sellers have to nurture their list over time and provide consistence value. It is important to select a seller with a good email list and always run a test campaign before purchasing large clicks. You should contact the seller before ordering their service and ask for a fresh. And, read sellers testimonials and choose a trustworthy platform to avoid scam.

Introducing Udimi

Udimi is a solo ads platform that helps business owners connect with trustworthy solo ads providers. Udimi is an exclusive solo ads marketplace. It provides built-in features that make Udimi a transparent marketplace with lots of niche selection and filters to find a perfect solo ads provider.

Why choose Udimi for Solo Ads

Simple Solo Ads Pricing: Must solo ads service provide offer their service in a package, you can purchase 200 or 300 clicks. But on Udimi you can customize your order to fit your needs and budget. You pay what you see on the screen, no hidden cost.

Seller ID Verification: All sellers on Udimi are ID verified, and you can see which country they are from based on their ID information.

Solo Ads for Every Niche: Udimi has a total of 1227 solo ads sellers active as of August 2024. The prominent niches on Udimi include Marketing, Finance, Health, Mobile, Social, and Crypto. Searching for a good solo ads seller is effortless on Udimi, Buyers can use the filter feature or search for a keyword to find perfect sellers.

Buyer and Seller Communication: Buyer can contact seller after purchasing their service. Udimi platform doesn’t allow communication before purchase. This is a downside, but totally understandable, as they do this to prevent spam.

Seller Profile Statics: Seller profile page is an important page, and it includes crucial information about the sellers. Information includes profile ranting, repeat purchase rate, percentage of buyers that got sales, traffic geography based on delivered clicks.

Udimi Prime: Prime is a subscription service, and it is available to buyers and sellers both. The Prime service includes extra features such as funnel traffic, email list building software, WordPress plugin for sellers, discount on buying clicks, profile view statics and much more. Udimi Prime is for serious solo ads buyers and sellers.

There are more features offered by the Udimi platform. One of the features is affiliate marketing, which allows anyone to promote Udimi platform and get recurring commissions. Another feature is a built-in forum that users can use to ask for help, and learn from each other. You can sign up for a free account and get a $5 bonus here: https://udimi.com/a/8g7cv

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