The Best TikTok Ideas For Small Businesses

TikTok is one of the fastest growing

Written by Sophia Young

Sophia Young recently quit a non-writing job to finally be able to tell stories and paint the world through her words. She loves talking about fashion and weddings and travel, but she can also easily kick ass with a thousand-word article about the latest marketing and business trends, finance-related topics, and can probably even whip up a nice heart-warming article about family life. She can totally go from fashion guru to your friendly neighborhood cat lady with mean budgeting skills and home tips real quick.

Many brands are now utilizing TikTok videos for their marketing strategies. TikTok marketing is a great way to reach out to the younger generation. If you have not heard of this social media platform yet, you need to check it out.

The platform allows users to create short-form video content and reach millions of people. You can use TikTok as a tool to promote your business or brand. There are different content ideas that you can use on the platform. Knowing about these different types of content will help you get more views and reach more people.

Brands can use TikTok for marketing purposes

Here are some of the best TikTok ideas for small businesses:

Introduce Yourself Videos

As a brand, you need to let people know who you are. They have to be able to connect with you to buy from you. This means they have to know what you do and how you can benefit them. To make this happen, you should introduce yourself through a video.

In an introduction video, entrepreneurs and small business owners usually talk about their products and services. However, you don’t want to just talk about your product. 

Other video content ideas for introducing yourself videos include success stories, testimonials, or even funny anecdotes. You can also use the opportunity to give some background information about your company and why it exists.

Routine Videos

Another TikTok idea that can capture people’s interest is a routine video. A routine video is one where you show people what you do every day. Many people find this interesting because it offers a behind-the-scenes look into your company. People love seeing how things work and how employees interact with each other.

Businesses can show their employees’ routines in these videos. These videos can include what their employees do at work, what they wear when they go to work, what they eat while working, etc. They can even show customers interacting with the staff members.

Life Hacks Videos

People love getting life hacks. So, if you want to attract new clients, you should share some knowledge with them. You can share life hacks related to your industry. 

For instance, if you run a restaurant, you can share tips on how to cook food better. Or, if you own a cleaning service, you can share tips on cleaning homes more efficiently. Other small businesses can even share DIYs and other helpful information about their business.

This way, people will learn something new from you and keep coming back for more. Tips and tricks videos also help establish that you’re a trustworthy brand. It shows that you know a lot about the industry and care about your audience’s needs.

Q&A Videos

If you want to engage with TikTok users, you should start answering questions. The reason why this works so well is because people enjoy talking to others. When someone asks a question, they feel like they are being listened to. And, since they are asking a question, they expect an answer.

You can do Q&A videos by posting a TikTok where TikTok users can comment their questions. These questions can be about your brand, products, or anything else. Then, you can answer these questions by doing a reply video. A new video will be posted on your TikTok account talking about the answers to the questions.

Packaging Orders Videos

Videos that show you packaging orders can serve as a great behind-the-scenes video. These videos are very effective because they show people what to expect when they place an order. Some customers also find it satisfying to see how much effort goes into making their orders.

There are different ways to do a packaging order video. One way to do so is to pick a trending TikTok audio and use that as background music. Another option is to use a voice-over. The voice-over can talk about different aspects of the process, such as the packaging itself, the items inside the package, etc.

Product Demonstration Videos

When people buy from you, they want to know how to use your products properly. This is where product demonstration videos come in. These videos show people tutorials on how to use your products.

For example, if you sell makeup, you can show the different ways to use the product. You can also do a tutorial on how to apply the product correctly. Product demonstration videos also include showing the shade range for a particular makeup product. This will help your customers choose the right color for themselves.

Product Launch Videos

Another TikTok idea that can capture attention is a product launch video. These videos show people a sneak peek of a new product that you’re about to release. They also allow people to ask questions before the official release date.

Product launch videos can be done in different ways. You can use countdown videos to show people how long until the product launches. You can also create a teaser video that only shows part of the product. These videos can create buzz around your brand and get people excited about the upcoming product launch.

Influencer Partnership Videos

Influencers and content creators are all over TikTok. These people have made a name for themselves through their social media presence. If you want to boost your TikTok views, an influencer partnership video can help.

An influencer partnership video can be done in different formats. You can make a short video featuring you (the business owner) and the influencer. Or, you can just feature the influencer without you and use hashtags to categorize your video. Either way, this video will increase the number of views on your TikTok account because it will attract the influencer’s following to your page.


Using TikTok videos for your small businesses is a great way to engage with potential customers. You can gain more followers and grow your audience by creating different kinds of content. The ideas above are just some examples of how you can use TikTok for your business. 

Here at Word of Mouth, we offer social media management services to help boost your business. Reach out to us today to know more. 

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