It may seem like growing a strong social media following is easy, but it is anything except simple. You won’t grow just by posting; you have to put a lot of thought and effort into it. Successful social strategies have been tweaked and adjusted over time, and as social media evolves, so does how brands use it.
Algorithms are changing and with it, the products being used. To be successful, it’s essential to stay up to date on what new tactics help reach your target audience. If you’re just starting out, partnering with specialists, like a Facebook advertising agency or Twitter expert, could be a great way to understand the inner workings of each platform. To get the most out of your social media strategy, here are 6 tips to help you succeed:
Hashtags help people find new content related to subjects they are interested in. For brands, this is a way of getting people to find your content. If you are sharing content about dogs, using a #dog hashtag and other popular and relevant tags will enable people interested in those topics to find you.
Find which hashtags influencers within your industry are using, as well as trending hashtags related to your brand. Piggyback on these to become a part of the conversation. It is also recommended that you create your own hashtags for brand awareness. Doing so will also help to differentiate your content from others.
There are a lot of tools out there to help you schedule your content days in advance. Tools like Stacker and Hootsuite are very popular amongst social media marketers. Some marketers schedule posts up to one week in advance, while the majority schedule about one day in advance.
Consistency is very important in a social strategy. Being able to schedule your content will offer you predictability and allow you to tell a compelling story through your content. A content calendar is helpful when planning a social strategy, usually holding the ideas for all the content you’ll be sharing over a monthly period.
3. Awesome Visuals
Social media is a very visual experience. People share pictures with friends across channels – pictures of food, family, animals, and more all make the cut. The better the picture is perceived, the better engagement it will get.
This concept is no different with brands. You need to be able to communicate with your audience through great visuals, whether they be photos, graphics, or videos. Keep an eye on your analytics to see what kind of content your audience prefers. Do infographics get better reach? Are humorous pictures more successful? Listen to the people and give users what they want.
Most studies say that posting once a day is best practice, but it really depends on the channel. Since tweets have a shorter lifespan, you’re likely to tweet more in one day than you would post to Facebook or Instagram.
Facebook depends heavily on the size of your audience, so if your follower count is under 10,000, posting once a day is more than enough. Bigger brands, however, are going to want to post more frequently. On Instagram, it all depends how much time you’re willing to dedicate; the rule of thumb is usually once a day.
You want to have a presence on at least 3-4 social networking sites. Three is usually the sweet spot.
Then consider which platforms your audience uses the most. For example, Snapchat is used by a younger demographic. You must also decide what kind of content you’re sharing. If you’re sharing primarily business and educational content, LinkedIn would probably be the most appropriate place for you to promote content.
There is a wide range of advice out there for what works and what doesn’t, but you won’t know until you try it yourself. Test content, as well as where and when to share it to see what works best. Your social strategy will involve a lot of trial and error, so don’t be afraid to make a mistake in search of success.