How to Retarget Your Website Audience with Instagram Ads

Written by Araix Rand

I am Creator of Araix University, In a mission of helping individuals to start and grow their online business. I do this by sharing my knowledge and insight which I have learned from years of experience as a marketing consultant.

Instagram is an active and highly engaged social media platform. Most of Instagram users are Younger ranging age from 25 to 34 and hungry for interesting visual content. At this movement, Instagram has 800 million active users and its growing faster.

There is better potential to grow on Instagram using retargeting ads. If you have already tried Facebook Ads, getting your retargeting ads to your custom build audience is very easy. You can use an Instagram retargeting ad to retarget your website visitors, Facebook audience and Engaged users on Instagram like profile visitor and some who previously liked or commented on your Instagram post.

Let’s talk about retargeting and how you can start using the power of Instagram retargeting ads to get targeted traffic to your landing page at low cost.

What is Retargeting?

Retargeting and Remarketing are the most effective way to connect with your audience who have shown interest in your website, app and social media profile (Facebook and Instagram). Retargeting is also one of low-cost advertising method and it has been used by the small and large brand.

If you are just starting out to retargeting ads, just like any other retargeting ads you need build a custom audience. You can do this by Installing Facebook Pixel on your website. Facebook Pixel will help you to track the unique visitors who spend time or engage with your site. Using users interaction data you can create Instagram retargeting ad through Facebook Ad manager.

How Do I Retarget Using Instagram Ads?

First, you have to convert your Instagram account into Instagram Business account and connect your Instagram business account to your Facebook page, as Facebook and Instagram Ad platform work together.

1. Build custom audience lists

There are many ways to build a custom audience using Facebook Pixel, It depends on your Retargeting goal. As in this article, our goal is to retarget website visitor using Instagram retargeting ad.
To get started building your custom audience, Install Facebook Pixel on your website. Go to your Event Manager section in your Facebook Ad Manager, Click on “Add Data Source” and Facebook Pixel to create Facebook Pixel.

Website Audience with Instagram Ads

If your goal is to integrate Pixel with e-commerce or any third party platform check out this.

Once you have Facebook Pixel running on your site, you can create custom audience lists. Simple go to Pixel and click on “Create Custom Audience”, and select your criteria based on your advertising goal to setup custom audience. It will take time to capture the audience from your website. You should wait until you have some audience (at least 20 Users in Custom Audience).

Retarget Your Website Audience

2. Create Ad Set

  1. After all of this is set up, create Ad set using Facebook Power editor to retargeting your custom audience.
  2. Select conversion in Campaign objective section (If your goal is to track conversion on your website),
  3. Select Conversion event (View content, ad to cart and Purchase)
  4. Select your custom audience under “Custom Audiences” in Audience section. You can target narrow audience by selecting Location, age, and language. If your goal is to target all visitor then leave the Location, age and language options.
  5. Go to “Edit Placements” under Placements section and select the Instagram feed and deselect all other option.
  6. Setup daily Budget for your ad, you can start with 20$.
  7. In Identity, section select your Instagram account

3. Design Your Ad

Ones everything is set up properly, now is time to write and design your ad. To get better performance on your Retargeting ad write engaging ad copy and compelling visual. Get your high qualities graphics, you should keep your picture or video at 1:1 ratio.

Now is time to publish your Instagram retargeting ad, click on Submit button for ad review. It will take less than one hours to finally get the Ad front of your targeted audience.

If you do a little planning on your audience, written ad copy, and content, you will win the game of retargeting which will save you lots of time and cost of advertising. Please lets me know if you have any questions or need any help. You can ask me any question by posting a comment below.

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