Being memorable is one of the most important criteria for starting an online business. Whether you are running a blog or an e-commerce store, you will need to create content that is memorable to your audience. This blog takes an in-depth look at six simple steps that can help you to be memorable.
According to a recent post, people tend to forget 50% of what they hear within 20 minutes. So, how do you manage to make yourself memorable? How do you ensure that people won’t forget about you? This blog talks about the different ways one can make themselves memorable.
Your bio is the first thing that people see on your LinkedIn profile. Often, people will judge you based on that bio. This blog will show you how to write a bio that will stay with the reader long after they have left your profile.
Pay Attention To The Moment
Pay attention to the moment! Indeed, you may find inspiration at the strangest times in the strangest places. “Patrick Pretty” owes his life to such a moment. My name is Patrick Hernan; “Patrick Pretty” is my brand. I own a writing and editing business, serving customers across the United States. I’ve won awards from the Associated Press and other well-known publishers for my writing.
I chose “Patrick Pretty” because the name was fun and would provide a limitless backstory. “Patrick Pretty” gave me a brand I could serialize over many years working only an hour or two each day from the comfort of my home. “Patrick Pretty” has come a long way from that forum. Some of the top Internet Marketers in the world now promote the brand and endorse its products. I have one of the coolest part-time jobs on the planet!
Is Branding For You?
Branding returns dividends — but make sure you do a critical assessment of your skills before you choose this path. Below are some questions to ask yourself. Don’t worry if you can’t answer “yes” to each question right now.
On the pages that follow you’ll learn how to get for free or at a very low cost what you need to get started.
- Do I enjoy “thinking outside the box” and devoting time to the creative process?
- Do I have an hour or two each day to build my brand?
- What is my offline occupation?
- Can I use my work skills to make money by creating branded products from home, perhaps using my own name as a brand?
- If I’m a woodworker, for example, can I expand my market by making things in my shop and delivering them through the mail or a courier service to customers?
- Can I write a short “How To” guide that teaches interesting woodworking shortcuts or shows customers how to improve their woodworking skills?
- What are my hobbies? Can a hobby of mine help me make money online?
- Can I position my brand in a profitable niche or build multiple brands in multiple niches?
- Can I speak with authority on the products I sell, whether they’re products I make or products I sell for others?
- Can I learn website essentials?
- Do I know how to buy a domain name and arrange to host? Do I have the basic skills required to move products or information/sales material I create on my computer desktop to my web host?
- Do I have a means of delivering automatically the branded products I create and receive payment instantly? Will I need to use a courier service to deliver products?
Of all the questions above, this is the most important: “Do I enjoy ‘thinking outside the box’ and devoting time to the creative process?”
The reason I put that question in the No. 1 spot on the list is that branding — be it through a persona or an individual name-crafting process focused on your existing talents and interests — requires a commitment to creativity and thinking outside the box.
When I launched the Patrick Pretty brand, I could not answer “yes” to each question above. I knew I’d enjoy the creative process because it ties in nicely with my occupation as a writer and editor.
Time would not be a problem; I always make time for the things I love to do. I was less certain about being able to position my brand in profitable niches but knew for certain that I could create multiple brands and multiple products.
Buying a domain name and establishing hosting was not problematic for me; I learned in my initial online foray several years ago that these things were fundamental to success on the Internet. It took me only five minutes to figure out how to do it.
Along those lines, it took me only a few minutes to figure out how to use an FTP program to move files from my desktop to the server. (More on this later.
My biggest challenge was figuring out how to deliver products to customers and get paid instantly. I started simply by using my existing PayPal account and learning how to copy and paste the PayPal code for payment buttons to my web pages.
Later I switched gears a bit and started delivering products through a script for which I paid $7. (Best $7 investment I’ve ever made, given the exceptional return it has provided.) Because of that simple script, I can deliver products to customers even when I’m sleeping.
And I can offer an Affiliate program that enables my customers to make money with the products I create, providing them a branded website from which to make sales.
Why Branding? Can It Really Work Starting From Scratch?
I chose a branding approach based on the theory that it was the quickest way to become “known.” I knew, for example, that each of the newspapers, magazines and publishing companies for which I write, have instantly recognizable names and that people could arrive at their websites simply by typing their names in a browser window or by doing a quick Google search.
Major marketing figures online also have instantly recognizable names, whether they are “real” names or marketing creations. These marketers have a big advantage because they can leverage their names and website architecture to produce traffic, meaning more customers see their products.
More eyes equal more sales. What I wanted to do was get Patrick Pretty noticed by major marketers, who enjoy the advantages not only of name recognition but also of the economy of scale. That’s just a fancy way of saying they have bigger operations, more customers, and a greater reach.
By creating a memorable brand and making products that serve a useful purpose and add value to customers’ lives, I knew I’d be more apt to catch the attention of some of the big names.
Creating an Affiliate program that tied in with my brand also was an important part of my approach. Indeed, not only did I want to deliver useful information, I also wanted customers to make money with it.