How Multilingual Websites Can Boost Your SEO

How Multilingual Websites Can Boost Your SEO

You are the owner of an advancing tech company. And you are all set to launch your website. You hire a team of skilled web designers and boom, your website is launched.

Yet, you notice that your website isn’t getting the traffic you wanted.

Why is that so?

One of the main things that many companies fail to understand is the importance of a multilingual website. They develop a website in their native language, without sparing a thought for the SEO rankings that come with this website.

So what really makes your website reach those higher rankings?
The answer lies in a simple but often overlooked technique—going multilingual.

Let’s be honest. Who doesn’t want higher rankings for their website? Or more traffic?

Here’s how multilingual websites can boost your SEO rankings:

Multilingual Website Improves Rankings:

If you are among those who are still pondering on ways to get your website localized in other languages, you have to act fast. According to Common Sense Advisory, about 75% of consumers worldwide prefer to buy from their websites in their own languages.

This means that you face the risk of losing out on approximately one-third of your international audience if you don’t make your website multilingual.

Multilingual Websites Can Boost Your SEO
SEO Strategies

So why take the risk?

A website translated into multiple languages is a way to boost the SEO rankings by a sizeable percentage. This means that your website not only ranks high on one domain but others too.

The easiest way to understand this is by taking an example of a website, say webpage.com that is available in both English and French language, with each translated version of the site having its own unique URL.

For instance, you could use a different domain name for each site such as webpage.fr for French version, or you could create subdomains such as webpage.com/fr/ or webpage.com.

Either way, the search engines will consider both of these versions as parts of the same site, which means that any traffic that you get on one site will improve the search engine rankings for the whole site.

The more the languages and the versions you have for your website, greater would be the site’s rankings on the search engine.

However, be sure to avoid a translation solution that places all the languages on a single page as it would negate the SEO boost that you want to give to your website.

Multilingual Website helps you to narrow down on target regions
While it is true that a multilingual website will improve your rankings on the search engines for your international audience, you still need to recognize who this “international audience” really is and what regions does it belong to.

One way of checking this is measuring your rankings through Google Analytics and note down the regions from where you are getting the highest traffic. Be sure to keep these regions in mind when choosing which languages to translate your website into.

Once you understand which countries and languages to aim for, the next step is to get a translated version of your website into that language, and then performing your SEO best practices that you normally do. Other than this, you can also use “geo-targeting” to reach higher traffic areas and geographical locations better.

A word of advice here:

Aim to create a multilingual SEO strategy. This will ensure that the users from your chosen locations are actually able to find the right versions of your site.

For instance, what’s the point of translating your website into French if the users within the country are viewing the Spanish version instead?

Multilingual Website helps to “connect” with customers

This last point is a bit obvious, but an extremely important one. A well-localized website that is translated into a number of important languages leads to improved user experience, drawing a “connection” with them, so even if your business isn’t situated into that region, it will still be able to attract viewers.

When a potential customer is able to roam your website without facing error messages in other languages, or images that they are unfamiliar with, their interest in your website will not fade so easily, and they are more likely to stick around long enough.

What does a better user experience do?

It leads to improved metrics and greater customer satisfaction.

Your bounce rate decreases as these customers spend more time exploring your website. This means that you will not only see a boost in sales but will also notice a sizeable improvement in your Search Engine rankings.

The Last Word

A multilingual website is the ultimate way to make sure your website ranks higher on the search engines.

A translated website not only ranks higher than competing websites but also provides the pathway to increase more traffic and convert more customers from potential to actual ones.

Be sure never to miss out on this opportunity to get higher rankings for your website. It is all in the languages—literally.

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