7 Reasons Why Your Business Needs Its Own Mobile App

In Content Marketing, Inbound Marketing, Mobile Marketing, Small Business by Araix Rand1 Comment

According to Statista Mobile internet usage worldwide have grown to nearly 50%, and it still growing. Mobile apps are now an integral part of almost every business, it doesn’t matter how big or small niche you are in. Everyone has opportunities to develop a mobile app and market their audience directly. If you have your own website or blog, it is indeed that you can benefit from having your own mobile app. The cost of mobile app development depends on usability, required features and the audience you serve.

If you think the mobile app is only for the big corporation than you are wrong. Nowadays having a mobile-friendly website is not enough, many small and midsize businesses are following the mobile trend because they understand that effective and marketing strategies behind mobile marketing.

If you are not sure how mobile app can help you to expand your reach to mobile users and build the direct relationship with your audience, Here is top 7 Reason why you should have a mobile app for your website or blog.

 

1. Anywhere & Anytime

 

People check their mobile phone more than 100 times every day, and they are attached to their mobile phone. We human being love to choosing what is easy and mobile phone provide us short-term dopamine so we keep our phone close to us and use it all the time whenever we want.

If the user has installed any business app on their mobile phone they are more likely to open the app whenever they find free time. Your app can be anything from providing educational information to entertaining, getting inside your audience pocket and staying with them all the time. It’s like being with your audience 24/7 which you will not get with just having a website.

 

2. Your Mobile App Is Your Direct Marketing Channel

 

It depends on your niche and purpose of your mobile app, the user can communicate with your business directly through their mobile. Mobile app not just open the door to have direct communication with your audience but also give you the option to market directly like sending a push notification or retarget your app users with other mediums of advertisement. For example, web browser serves as a middleman between your website and visitor but the app doesn’t.

 

3. Helps Your Business Build Brand & Recognition

 

Just like your website, you can make your app stylish, colorful, or informative and as you know that your website is your brand presence, it speaks to your audience about your message: what problem you solve, why you stand as business and how you solve the problem.

More often your customer gets involved with your app, the soon they will buy your products/services. You must have seen already that website recommend users to download their mobile app more often. For example, If you go to amazon.com using your mobile device, amazon.com will show you the popup to download their app.

 

4. Better Content Delivery

 

Your website loading time on a mobile device can be slow because of many reasons like the visitor is open another website in a different tab or downloading a file. A mobile app will help you to store basic information about your business, which user can see even they are offline. Many website designs include javascript, CSS file to make website stylish but app work differently, that is because all script file are store locally and loading app page is like opening RSS feed in your web browser (RSS feed is a faster way to access website content).

 

5. Builds Customer Loyalty

 

In the age of digital advertising, all company is fighting for their audience attention. A mobile app can truly build loyalty while making a true and sincere connection with your customers. The audience will stay close to your business, and just a fingertip away at all times.

 

6. Boost Revenue

 

Nowadays mobile is the wallet for consumers and they are used to buy products and services using the mobile app. Your mobile app can include products catalog and capability to track order or see order status at any time.

 

7. Affordable Costs

 

Cost of app development is not expensive as may you think. You can hire a freelancer to develop an app for your business if have a small budget or work with app development agency to get better design and features. App for WordPress website or blog will not cost much, because there are many tools available online which do a great job at converting WordPress website into Android or iOS app.

 

Wrapping up

 

Investing money in a mobile app for your website or blog will pay you in long run and you don’t have to spend time on updating app content as you do on a website, your app will sync with your website or it depends on nature of your app. The mobile app has their own industry and getting your app published in a marketplace like Google Play store will give a competitive advantage to beat your competitor. Comment below if you have any question. I will love to help you out.

Araix Rand

I am Creator of Araix University, In a mission of helping individuals to start and grow their online business. I do this by sharing my knowledge and insight which I have learned from years of experience as a marketing consultant.

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